👋Hi - Thanks to all 1510 of you that have subscribed!

I wanted to create a place to bring all my content together and dive deeper into the TA/HR space.

The People space is always full of surprises and trends and over the past decade, I have fallen in love with this industry.

I'm most known for viral content on Social media but there's so much more to what drives this content. Different content, same me! I Publish this newsletter every - It's short and sweet.

(For brand partnerships contact me at [email protected] with social media that reaches 10 million eyeballs a month I help you get your word out in the market.)

If you've been following me for a while you'll know that I used to coach agency recruiters across the globe on how to create content on Linkedin.

After moving back into recruitment the past few years and continuing to grow and double my brand online, I've decided to go back into coaching recruitment teams on how to use social media to attract the best candidates.

I've been hinting at this the past few weeks and I generated enough interest to create and launch a video course that individual recruiters can use to learn how to grow their brand on Linkedin.

I'm launching with 3 options.

1. Just the videos. Over 3 hours of content on everything from Linkedin profile to creator mindset.

2. Community. I'm planning to build a community of future-minded recruiters that can work together on a monthly basis to help one another learn and keep one another accountable. (You get access to the video course along with deep discounts on futrue video content)

3. One on One brand help. This is only for those that are 100% serious about taking their brand to the next level. I'm limiting this offering to 15 people each year. You'll meet with me once a month for 90 minutes, get access to all future video content for free, and gain access to the community.

Since this is a new offering, I'm giving 40% off to the first 20 buyers. (If you want a discount on the video content you can email me at [email protected].)

For more information on the offering access it here:

Terrible CEOs - Who is worse this week?

Employee engagement is dwindling, with layoffs everywhere and companies tightening their belts we are starting to see the true colors of many leaders.

Remember 18 months ago when Better . com's CEO laid off the whole team over a zoom meeting right before the holidays? Apparently, he had to go on extended leave because of the backlash on social media.

You'd think other CEOs would take note - The lesson, doing or saying dumb things online is not a smart idea 😉🤯

Well James Clarke, CEO of Clearlink, and Andi Owen MillerKnoll CEO didn't get the above memo.

Let's start with James... First off in a "leaked video" he shouts out an employee that apparently sold their dog so they could return to the office.

He then calls out 30 remote employees that supposedly didn't open their laptops for 30 days...

So many questions are on my mind after these comments... If you know employees aren't doing work, isn't that an internal management issue, not a problem with remote work?

I guess we're just lucky he didn't post a photo of him crying after he learned the news of his employee selling their dog.

Then in the same week, another CEO gets blasted after criticizing employees that asked about whether or not they'd get their annual bonuses. Andi Owen, CEO of MillerKnoll..

After a town hall meeting a few employees were asking about their hard-earned annual bonuses...

This was Owen's response:

"Spend your time and your effort thinking about the $26 million we need and not thinking about what you're going to do if you don't get a bonus, all right? Can I get some commitment?" the CEO says...

Owen ends her rant by sharing some advice she got from a previous manager: "I had an old boss who said to me one time, 'You can visit pity city, but you can't live there.' So, people, leave pity city. Let's get it done,"

The video of this was posted on Twitter: The video has been viewed millions of time now.

The lesson here for managers, treat employees with empathy or produce a heartless CEO

Recent data shows that CEOs get paid a staggering 399 times more than regular employees, this means that criticism will come fast and hard, especially during uncertain economic times, so CEOs WATCH what you say...

A few times a month I get to highlight technology in the Talent space. I love this section because I get to learn about new technology in the space as well as companies that have been around for a while but have been rapidly changing with AI.

This week I got to hear from Sam Kuehnle, VP of marketing at LOXO!

Here's what he had to say about this user's favorite ATS.

• Loxo has been around for over 10 years. Founded in 2012, Loxo is customer-funded and has been focused on building technology that provides recruiters with the tools needed to be successful today, not 10 years ago.

A handful of ways

• Our proprietary algorithms analyze the job requirements, the hiring organization, and the total talent pool to deliver a ranked list of best match candidates in seconds

• Ranks inbound applicants from your careers page, job advertisements, or programmatic job advertising solutions

• Automates candidate outreach and follow ups based on stage in the pipeline, responses, and more

• To eliminate the potential for human bias as the algorithm's recommendations are driven by data instead of personal preference

• Data-driven insights and predictive analytics to support better decision-making and improvements across the entire recruitment process

• To help craft outreach sequences and messages based on information around each candidate

• An ATS by itself is not enough. An ATS was designed to manage inbound recruiting. Screening inbound applicants is not recruiting. Outbound recruiting requires you to go beyond inbound applicants to manage the entire lifecycle from identifying potential candidates, ranking them, acquiring their personal contact information, engaging with them via multiple communication channels, and being able to do this across hundreds of individuals. This isn't something an ATS can do. This is what a Talent Intelligence Platform does for you by incorporating all of these under one platform.

• Typical results include reducing time-to-hire by 85%, cuts costs by 74%, and helps you find higher-quality talent all while managing your entire recruiting lifecycle from one system

  • Consolidates their ATS, CRM, sourcing tools, contact information finding tools, drip email sequence tool, outsourcing research tool, SMS texting tool, phone expense, and more under one Talent Intelligence Platform

• Drastically decreases the average annual tech stack cost per recruiter (see the below image)

• Empowers you to work smarter, not harder:

I'll let the quotes and reviews they've shared about us speak for themselves instead of sharing what I "wish" they'd say 😉

• "Fast and reliable platform that is incredibly easy to learn and use"

• "Excellent customer service and all recruiting tools in one place!"

• "Our old CRM felt 'clunky' and was cumbersome to navigate - Loxo is the exact opposite - it makes everything in our day to day easier and more efficient"

• "When we needed support, they were lightning fast. I cannot stress this enough - the Loxo customer support team is by far the best I have ever dealt with for a SaaS product."

• "It's a modern CRM, with the look and set up that is needed for efficiency, and it's combined with a terrific built-in database - that's a hard combination to beat."

• Leading the way for what modern recruitment looks like. Loxo will provide not just the platform, but also the best practices + education to empower all recruiters with the skills needed to be successful in today's recruitment space

• The way I see it is that AI is going to be used in a way that allows recruiters to focus more on the parts of recruitment better suited to critical thinking and creativity, and less on manual analysis of data or repetitive tasks.

• Instead of combing through 5000 prospects, AI can automatically go through AND rank them for you based on the job + company needs

• Instead of drafting messages one-by-one or sending the same copy + pasted email to hundreds of candidates, provide a prompt or a few key points for AI to help you craft a relevant, personalized outreach sequence that you can further fine-tune

• Head on over to https://loxo.co/pricing/ to check out our plans

• From a forever-free plan that provides you with an ATS and CRM to those ready to unleash their full potential with a Talent Intelligence Platform, we have options available for everyone

THANKS FOR READING - STAY TUNED FOR NEXT WEEK

What to expect next week: Poll of the week will be back, Recruitment Social selling tip, Trending news...